Spring 2022 Brand Campaign
Allegacy Federal Credit Union
Regional Super Bowl 2021/2022
Back To Life/ Can’t Wait/More
Boudreau Advertising brings big agency brains together to create big ideas for clients of all sizes. Founded during the pandemic, we were created in a remote world. Our distributed model allows us to minimize overhead and maximize access to top creative and strategic talent.
Our mission is to bring the biggest ideas to clients who don’t necessarily have the biggest budgets. Because even if you can’t spend big, with our help you can always “Think Yourself Big”.
Big Thinkers Small Overhead
Open source agency means access to the biggest thinkers. With no overhead. And no holding company taking a big bite of your fee.
Big Experience Small Attitude
We’re seasoned creatives, strategists, and account directors. We left big agencies because we were tired of the big egos.
Big Direct Access Small Direct To Voice Mail
No big bureaucracy means we’re available, reachable, textable, and right there with you when you need us. So in a jam you get an experienced brain working on your problem right away.
These days ad agencies are loathe to call what they do “advertising.” We push back against this silly self loathing. A great ad is the most gloriously beautiful, staggeringly powerful marketing tool ever invented. We love advertising so much we put it in our name.
You know more about your business than we ever will. We listen. We absorb. We bounce ideas back and forth. It’s like we’re dance partners, except we’ll never step on your toes, or force you to dance to ABBA.
You remember fun. What life used to be like before COVID. Before holding companies and bots that wrote ads, and violent outbursts during the Academy Awards. We’re on a mission to sell your stuff and make you laugh along the way.
We get it. We’re available, reachable, text-able, and otherwise right there with you. Just reach out. You’ll get an experienced smart brain working on your problem right away. Not an assistant who wants to take a message.
Wil Boudreau grew up with a miniature schnauzer named “Gretel.” She was small in size but big in attitude. No neighborhood dogs dared tread on the Boudreau lawn for fear of Gretel’s fierce reprisal. However she roamed the streets and lawns with impunity, becoming the canine mayor of Maynard Massachusetts. Gretel lived, breathed and barked “Think yourself big.” Proving that even if your brand is schnauzer sized you can impact the world around you like a significantly more formidable presence.
Wil Boudreau, former ECD BBDO NY and CCO at BBDO ATL and The & Partnership NY, has earned a veritable PHD in BIG.
Wil put JFK’s voice in a Super Bowl ad for Carnival Corporation, pioneered snackable video with Lowe’s multi-award winning “Fix In Six” campaign. and even helped make the Wall Street Journal less “Male, pale and Yale.”
These days you can find him running a remote network of big thinkers who love making big ideas for clients of all sizes, lightyears away from any big agency Death Star.
Fix in Six
Wall Street Journal
Social & Experiancial
When Twitter created their Vine videos, we created this series of 6 second videos that used this then new medium perfectly to deliver ingenious home improvement hacks.
These garnered much press and were showered with creative awards. Best of all the first series of eight videos were shot in-house for only $5,000.
We build bespoke teams depending on your needs.
But here are some people you’ll likely encounter.
Tricia and Wil met when she was CSO of BBDO ATL and he was CCO. Together they started a new business streak that would double the size of that office.
Tricia has also lent her keen strategic mind to serve as CSO for DDB and VMLY&R in Chicago.
Suzanne and Wil were colleagues at BBDO NY when she ran the AIG business. In her twenty year career she’s also worked at Saatchi, Goodby, Strawberry Frog and Gotham. Her brand experience includes iconic brands like HP, California Fluid Milk Advisory Board, Sutter Home, Bank of America and BMW.
JD and Wil met at BBDO NY. Together they travelled the world shooting content for some of the world's biggest brands. From Super Bowl spots to scrappy social video, JD has the skills bring big ideas to screens big and small.
Ben has been Wil's go to unicorn for projects that need a little web design, a little UX and a lot of innovation. From building landing pages to designing interactive web experiences, Ben goes big every time.
Kristofer and Wil met at BBDO NY and continued working together ever since. Kris brings his design chops to handle everything from brand identity and logos to package design to art direction for big ideas in all forms of advertising digital or otherwise.
Manny and Wil have accomplished the impossible more than once together. With serious skills in both conceptual thinking and art direction, Manny brings his never ending enthusiasm and herculean work ethic to get big things done for our clients every day.
Wil hired Eric to head the in house production team he built at BBDO ATL. Then he hired Eric again to do the same thing at The & Partnership NY. These days Eric gets involved whenever his prodigious production hyphenate skills are required. Big things often result.